Elements Hot Yoga

The Challenge

Elements Hot Yoga has been a Bellingham wellness staple since 2008, offering six distinct heated and room-temperature classes. Their aging Squarespace site had cluttered navigation, buried class info, and a booking flow that required too many clicks. It didn't reflect their reputation as a warm, professional studio.

What We Built

We delivered a complete redesign on the Orbit package — 8 custom pages, built in Webflow, launched in 12 business days.

Information Architecture

We reorganized all six class types with clear breakdowns of temperature, intensity, duration, and who each class is best for. New students can now find the right fit without guesswork.

Design That Matches the Studio

A clean, breathable layout with warm neutrals and generous whitespace that mirrors the calm feel of the physical studio. Fully responsive — over 60% of their traffic is mobile.

Booking Integration

Class scheduling and booking integrated directly into the site. "Book a Class" CTAs placed at every natural decision point — after reading about a class, checking the schedule, or viewing pricing.

Local SEO

Full on-page SEO including meta titles, structured data (LocalBusiness schema), and Google Business Profile optimization for Bellingham-area search visibility.

New Student Onboarding

A dedicated page walking first-timers through what to expect — what to bring, how to prepare, studio etiquette, and a direct link to book their first class.

The Results

Fully responsive 8-page Webflow site delivered on time and on budget. Clear class breakdowns driving informed bookings. SEO-optimized pages with local schema markup. Streamlined booking flow with strategically placed CTAs. Dedicated new student experience reducing friction for first-timers.

Client Testimonial

"Dresdon listened to what we actually needed — not just a prettier site, but one that helps people find the right class and book it without calling us first. Within the first month we noticed fewer 'which class should I take?' calls and more first-timers just showing up ready to go. The whole process was painless."

— Elements Hot Yoga, Bellingham, WA